The True North Story


Our story is born out of the waters of the Atlantic Ocean. Here, in the small fishing village of Blacks Harbour, New Brunswick, where our company is based, the power of the clean and cold North Atlantic is complemented perfectly by the natural beauty of the surrounding areas.

This is a place where families have been making their living from the sea for centuries. It is here that the Cooke family, with six generations of fishing in their blood, has parlayed its knowledge of the local climate, sea and environment with hard work and persistence, into becoming world-leading innovators in sustainable Atlantic salmon farming.